In General We Are Creatures Of Habit!
While we may not be compulsive, I do believe that most of us are creatures of habit. Many of us could probably get up and dressed without really waking up. We follow the same routine as we get out of bed and prepare for the day. I think it facilitates multi-tasking. We don't concentrate on part of what we are doing and can focus on another task. We keep things in the same place so that we can find them quickly and move through our pattern with more speed.
Visitors to your site are impatient. They don't want to wait for slow loading graphics and files. They want their content quickly, so we chunk to facilitate that. While store owners may move merchandise around to help visitors notice inventory, it benefits a site developer to keep basic items in standard locations, so that visitors can find them quickly. The upper right navigation will probably hold links to the home page, sitemap, shopping cart and contact form. There will probably be a vertical navigation down the left side and hopefully a horizontal system across the bottom for the longer content pages that might lose sight of the upper navigation. Standard articles could be placed in the same locations as they are updated so individuals can quickly find and move to those sections. That doesn't mean that new types of contents should be omitted or that innovative layouts should be avoided. Just remember that your visitors are probably very time conscious. Putting things where they would look for them will be appreciated and help to keep your site sticky!
copyright © 2005 K.E. Lubrecht
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